Conference programme
Loaction: Schloss Thun
Date: 8 -9 November 2012
Languages: German/French
Loaction: Schloss Thun
Date: 8 -9 November 2012
Languages: German/French
8 November
08.15 Coffee/tea and registration 09.00 Welcome speech – Thun Castle 09.15 Welcome speech – City of Thun 09.30 Welcome speech – Federal Office of Culture 09.45 Introduction 10.00 Archaeology in Switzerland explained to tourism specialists 10.30 Coffee/tea break 11.00 Tourism in Switzerland explained to archaeologists 11.35 Introductions to the workshops 12.00 Lunch 13.30 Workshops - first sessions |
Lilian Raselli Philippe Haeberli Olivier Martin Cynthia Dunning Marc-Antoine Kaeser Mario Lütolf Workshop chairpersons Hotel restaurant Krone |
Workshop 1
What are the benefits of archaeology for tourism and of tourism for archaeology? The participants will make a SWOT analysis (strengths, weaknesses, opportunities, threats). Workshop 2 Let’s develop one or more Swiss archaeological products to offer tourism partners in Switzerland, where archaeology and tourism come together (such as a day trip “An archaeological excursion around Switzerland”). Workshop 3 PR and marketing of archaeological sites: The European Federation of Cluniac Monastic Sites is an excellent example of marketing at a European scale. It offers a highly original presentation of Medieval monasteries to as broad a public as possible, while respecting important archaeological remains. Workshop 4 Authenticity - Culture and Traditions For its publicity campaign for summer 2013, Swiss Tourism is emphasising the themes of authenticity, tradition and customs. The strong links between tourism, traditions and customs provide a great opportunity for Swiss Tourism, for local populations and for the preservation of our traditional culture. Archaeology plays an important role within this framework. During the workshop, the archaeologists and tourism professionals will discuss these different themes and together develop ideas for projects and how they can be achieved. |
Chairpersons: Andreas Mäder (Underwater Archaeology and Laboratory of Dendrochronology, City of Zürich) and Dominik Siegrist (Institute for Landscape and Open Space, Rapperswil SG) Chairpersons : Rafael Matos-Wasem (HES-SO University of Applied Sciences and Arts Western Switzerland) and Laurent Flutsch (Musée romain de Lausanne-Vidy) Chairpersons: Michel Gaudard (President European Federation of Cluniac Monastic Site) and Antje van Mark (Romainmôtier Tourismus) and Sébastien Lassueur (Yverdon-les-Bains Tourismus) Chairpersons: Serge Volken (Leather archaeologist and director Shoemuseum, Lausanne) and Samuel Zuberbühler (Swiss Tourism) |
15.00 Coffee/tea break
15.15 Workshops – second session 19.15 (Pre-)historic dinner A five course menu with dishes from different archaeological and historical periods will be organised by the Hotelfachschule in Thun. |
Hotelfachschule in Thun |
9 November
08.30 Presentation of the outcomes of the day 1 workshops, followed by a discussion 10.00 Coffee/tea break 10.30 Presentation of the outcomes of the day 1 workshops, followed by a discussion 12.30 Lunch 14.30 Innovative examples of the integration of archaeology and tourism: • Archaeology, tourism and landscapes • The Legionnaires’ Path (Winner Milestone Tourism Prize) • Palafitte Mobile Application 16.00 Closing remarks 17.00 Farewell aperitif |
Marc-Antoine Kaeser Thomas Pauli-Gabi Erik Thurnherr |