Conference programme
  Loaction: Schloss Thun
 Date: 8 -9 November 2012
Languages: German/French

8  November


08.15        Coffee/tea and registration

09.00        Welcome speech – Thun Castle
                                           
09.15        Welcome speech – City of Thun

 09.30        Welcome speech – Federal Office of Culture

09.45        Introduction

10.00        Archaeology in Switzerland explained to tourism specialists

10.30        Coffee/tea break

11.00        Tourism in Switzerland explained to archaeologists

11.35        Introductions to the workshops

12.00        Lunch

13.30         Workshops - first sessions

Lilian Raselli

Philippe Haeberli

Olivier Martin

Cynthia Dunning

Marc-Antoine Kaeser



Mario Lütolf

Workshop chairpersons

Hotel restaurant Krone

Workshop 1
What are the benefits of archaeology for tourism and of tourism for archaeology?

The participants will make a SWOT analysis (strengths, weaknesses, opportunities, threats).


Workshop 2
Let’s develop one or more Swiss archaeological products to offer tourism partners in Switzerland, where archaeology and tourism come together (such as a day trip “An archaeological excursion around Switzerland”). 



Workshop 3
PR and marketing of archaeological sites:

The European Federation of Cluniac Monastic Sites is an excellent example of marketing at a European scale. It offers a highly original presentation of Medieval monasteries to as broad a public as possible, while respecting important archaeological remains.


Workshop 4
Authenticity - Culture and Traditions

For its publicity campaign for summer 2013, Swiss Tourism is emphasising the themes of authenticity, tradition and customs. The strong links between tourism, traditions and customs provide a great opportunity for Swiss Tourism, for local populations and for the preservation of our traditional culture. Archaeology plays an important role within this framework. During the workshop, the archaeologists and tourism professionals will discuss these different themes and together develop ideas for projects and how they can be achieved.

Chairpersons:  
Andreas Mäder (Underwater Archaeology and Laboratory of Dendrochronology, City of Zürich)
 and
Dominik Siegrist (Institute for Landscape and Open Space, Rapperswil SG)


Chairpersons :
Rafael Matos-Wasem (HES-SO University of Applied Sciences and Arts Western Switzerland)
and
Laurent Flutsch (Musée romain de Lausanne-Vidy)


Chairpersons: 
Michel Gaudard (President European Federation of Cluniac Monastic Site) 
and
Antje van Mark (Romainmôtier Tourismus)
and
Sébastien Lassueur (Yverdon-les-Bains Tourismus)



Chairpersons:
Serge Volken (Leather archaeologist and director Shoemuseum, Lausanne)
and
Samuel Zuberbühler (Swiss Tourism)

15.00         Coffee/tea break

15.15         Workshops – second session

19.15        (Pre-)historic dinner
A five course menu with dishes from different archaeological and historical periods will be organised by the Hotelfachschule in Thun.

Hotelfachschule in Thun

9  November

08.30        Presentation of the outcomes of the day 1 workshops, followed
                 by a discussion

10.00         Coffee/tea break

10.30         Presentation of the outcomes of the day 1 workshops, followed   
                  by a discussion

12.30         Lunch

14.30         Innovative examples of the integration of archaeology and
                  tourism:

                 •    Archaeology, tourism and landscapes                  
                
                 •    The Legionnaires’ Path (Winner Milestone Tourism Prize)

                  •    Palafitte Mobile Application


16.00         Closing remarks

17.00         Farewell aperitif

Marc-Antoine Kaeser

Thomas Pauli-Gabi

Erik Thurnherr

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